I stand evangelized: process matters when your starting up, probably more than the business idea itself. What follows is a step-by-step process for building and executing on a business idea - a recipe that’s more exacting than your grandmother’s recipe for cold cucumber soup (e.g., “one handful of mint”). Thank you to my colleague Robert for the thoughts and links.
Start with the basics:
Business Model Design is the standard for describing a business model
Alexander Osterwalder is creator of the “business model design”. (They supply a free canvas as well to guide you.) Alexander Osterwalder and Yves Pigneur defined a business model as how an organization creates, delivers, and captures value. They believe any business model should be defined by nine factors. It’s a powerful tool for creating a shared visual language that defines the business. Their book “Business Model Generation,” is the definitive text on the subject.
Add a pinch of this:
Customer Development is the standard for testing business model hypotheses
Steve Blank is creator of the “customer development model”. Oh yeah, he also has a book if you want the expert course.
Fold in these ideas:
Entrepreneurship can be learned, it is not genetic. Standard solutions have enabled innovation at higher and higher levels. No sense recreating the wheel. It’s all tied together in this deck.
The fancy garnish:
Check out the startup genome project was developed by one of Steve Blank’s protégés. How it came to be is a pretty remarkable story.