moneyisnotimportant/fastcompany: Using goods only when needed is a fundamental cultural change. You might own some tools that you never use, or perhaps you have a backyard that you just don’t have the time to do anything interesting with. Until recently, those pieces of property mostly served as nagging reminders that you didn’t have enough time to do everything you wanted to do. Today, they can look like revenue streams, not wastes of money. A Visual Tour Guide To Collaborative Consumption Stepwise’s View: Every B2C company should consider how customers can get the most out of products. Buying trends will favor companies that enable customers to get the most out of their stuff. This may be a matter of helping customers trade stuff in, or resell, or even share products. Value will depend much more on use. The age of accumulation is as dead as the Dodo.

moneyisnotimportant/fastcompany:

Using goods only when needed is a fundamental cultural change.

You might own some tools that you never use, or perhaps you have a backyard that you just don’t have the time to do anything interesting with. Until recently, those pieces of property mostly served as nagging reminders that you didn’t have enough time to do everything you wanted to do. Today, they can look like revenue streams, not wastes of money.

A Visual Tour Guide To Collaborative Consumption

Stepwise’s View: Every B2C company should consider how customers can get the most out of products. Buying trends will favor companies that enable customers to get the most out of their stuff. This may be a matter of helping customers trade stuff in, or resell, or even share products. Value will depend much more on use. The age of accumulation is as dead as the Dodo.

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